Rove Hotels and IRTH Group Expand Branded Home Partnership Across UAE

Oct 15, 2026
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Rove Hotels and IRTH Group have signed an exclusive long-term partnership for developing Rove Home real estate projects across the UAE. The agreement is the next step of their collaboration that has resulted in over 2,000 sold-out residential and commercial units in the city. The first development of this new cooperation will be Rove Home The Greens, a 200-unit project set to be introduced to buyers by 2026 at the community The Greens. The news brings new life into these companies' existing partnership.

For buyers looking for opportunities in Dubai properties, this new project is another option in a sought-after area of the town. It also shows that Dubai real estate keeps evolving with new projects that offer a combination of residential property and hospitality functions.

The Unique Partnership Continues with Prior Collaborations

According to the partnership, IRTH Group will work on Rove Home projects independently throughout the UAE, while Rove will assist in designing the project according to the principles of hospitality.

In this partnership, IRTH Group comes up with the following contributions:

IRTH Group – project management and development, and, on the other hand,
Rove Hotels – hospitality design, amenities, and branding.
A common goal is the establishment of a larger set of Rove Home projects.

This partnership continues after ITH Group and Rove worked together on three Rove Home projects and incorporated hotel-related offices. For property investment in Dubai decisions, it is a new proof of collaboration between a construction company and hospitality provider. The larger program could bring even more real estate investment Dubai possibilities but actual information about pricing and launch dates if given only for the Greens’ project.

Rove Home The Greens' Launch of 200 Properties

Rove Home The Greens will be constructed with 200 residential units in one of the well-known communities in Dubai. The site is easily accessible via Sheikh Zayed road and also provides easy access to key residential and leisure destinations. The project is set to be launched by the end of 2026.

Rove Home The Green is expected to consist of common and recreational facilities that focus on:

Fitness and wellness.
Productivity and work
Sport and recreation
Community interaction among residents

However, the information that has been released does not specify whether off plan properties for sale in Dubai will come with specific types of apartments. In addition, the details of furnished studio apartments for sale in Dubai have not yet been made public, thus making it difficult for interested buyers to decide on the individual opportunities available.

Reference Between Hospitality and Residential Design

Rove Home has introduced a unique concept called “home ownership,” utilizing design ideas influenced by the Rove hotel project. This concept will offer new design solutions, space arrangements, and ownership rules.

Some of the features used in the previous Rove Home projects include:

Modular layouts: units that can be mixed to form different homes;
Furniture that saves space: design choices making it possible to use the interior space more efficiently;
Indoor and outdoor living areas: ideas about designing the space connecting indoors with the outdoors;
Shared facilities: a type of facilities meant for work, wellness, sports, and leisure planning.

Although Dubai real estate market continues to give multiple opportunities in terms of housing, branded developments are just one of the new housing options available. At the same time, being branded is not the only necessary element determining whether the development should be included in the list of the best residential projects in Dubai; the significance of location, price, and quality of construction, and other costs should also be emphasized.

Previous Developments Record More Than 2,000 Sales

Rove Hotels has teamed up with the IRTH Group on three residential projects branded Rove Home, as well the HQ by Rove. The total of sold real estate in Dubai, in the form of residential and commercial properties, amounts to more than 2,000. The first residential project Rove Home Downtown was launched in 2023 and will be finished soon.

Buyers will be receiving their keys by the end of 2026. When choosing the luxury apartment for sale, it is crucial to differentiate a brand from the property. The same can be said about the number of properties for sale in Dubai under a brand concept; it does not guarantee high resale price or investment returns.

Wider Pipeline and Market Consequences in UAE

According to Osman Celiker, CEO of IRTH Group, The Greens is going to be the first initiative launched as part of the latest agreement, while other developments will occur across the UAE in the future. As per Paul Bridger, COO of Rove Hotels, the deal will help broaden the company’s residential and commercial reach. Thus, The Greens is the first confirmed project in the new pipeline but can’t be viewed as an exhaustive list of future initiatives. Rove Hotels already functions in different areas of Dubai outside The Greens area, such as Downtown Dubai, City Walk, Dubai Marina, Jumeirah, and Deira.

For the purpose of making a balanced comparison regarding property for rent in Dubai, branded residential buildings can ensure a different set of features compared to classic rent units. Real estate brokers in Dubai may give you a helping hand in making the necessary comparison between the planned launch and other developments once prices and specifications become available.

The Things Buyers Should Keep in Mind Before The Launch

The launch of Rove Home The Greens is anticipated to be completed by the end of the year 2026 but there are some crucial aspects where more clarity is needed. Buyers need to pay attention to the most relevant information regarding:

Types, sizes and the design of the units.
Basic unit prices and payment terms.
Construction progress and projected completion date.
Management fees and services included in the price.
Terms and conditions regarding the ownership.

Those who are planning to buy a house in Dubai must evaluate the layout of the unit, its location and overall costs related to ownership against the needs of their family. Buyers interested in off plan apartments for sale in Dubai, must consider the reliability of the developer. The newly added partnership indicates the plans for a bigger presence of Rove Home in the UAE. Its first announced location at The Greens will allow the companies to test how well the hospitality idea will work out.

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