Dubai Developer Set New Dh36B Sales Records In 2025

The year 2025 was a record-breaking year for the real estate sector in Dubai, with developers achieving record-breaking sales volume, which highlights the high level of confidence buyers have in the market as well as its high level of depth. The highest sales volume among Dubai private developers occurred for Damac Properties, which achieved Dh36 billion in sales – this is the most successful single year of sales for the developer and one of the most significant results in Dubai real estate.

Damac Properties sees continued strong demand for developer-led transactions and has continued to prove the high levels of demand for large projects within short launch periods.

Damac Islands 2 Drives New Sales in Dubai Market

A key reason for Damac's record sales has been the launch of Damac Islands 2, which is a large master-planned waterfront community located in Dubailand, which received significant media coverage and attention in the market as soon as it was launched.

• Generated Dh11 billion in sales within five hours of launch.
• The key factors driving buyers' preferences for Damac Islands 2 were the resort-style living (i.e. island-style living), unique branded designs and resort-type amenities.
• This rapid uptake in demand indicates the high level of interest in premium lifestyle communities.

The success of Damac Islands 2 has increased confidence in Dubai's ability to absorb high-value inventory, which has thereby increased positive sentiment throughout the Dubai real estate market.

SAMANA Developments Achieved an All-Time High

Samana Developers achieved their highest sales ever in 2025, totalling Dh7.1 billion, alongside a similar performance by Damac. Samana's continued growth was aided by regular launches of new projects and the increasing need for more mid-market and lifestyle-type residential properties.

• Sales momentum reflected an increase in investor participation.
• Flexible payment plans improved accessibility to buyers.
• Steady absorption on launches of projects through their respective phases.

SAMANA's overall performance highlighted that real estate investment in Dubai has expanded beyond exclusively high-end luxury products, and now spans all price ranges and buyer behaviours.

Supporting Factors of Developers' Growth

Many factors worked to aid Developers in achieving their high sales during 2025:

• Increased population and job growth increased demand for housing.
• Greater transparency and clarity in the market bolstered investor confidence.
• More flexible payment options for buying properties encouraged early purchases by buyers.

Because of these fundamentals, property investment in Dubai is expected to be supported over the long term, especially through newly built housing projects in Dubai.

Expansion of Market Activity Beyond Developer Sales

Dubai's overall property market saw significant growth this year in addition to developer sales.

• Total transaction value reached new record highs.
• Lot of growth on both the primary and secondary markets
• Demand is balanced for all residential types of properties.

The entire real estate market shows just how deep it is for buyers, including end-users and investors in many different segments and types of Dubai properties.

Rental Demand Remains Strong and Growing

The continued strength of the rental market in Dubai has boosted the confidence of residential property investors.

• The demand for tenancies in well-located communities remained strong.
• Larger Size Homes and Lifestyle Developments Have Also Grown in Demand.
• High-End Rental Products Continues to Attract International Residents.

The interest in Specialty Products such as an Beachfront Duplex for rent in Dubai represents a changing of lifestyle expectations as well as support for long-term rental-based investment strategies within the region.

What 2025 Market Suggests For Future Growth

The combined performance of Damac Properties and Samana Developers illustrates both the scale and the maturity of the development industry in Dubai. Record high sales, high levels of project absorption, and diversified buyer participation indicate that the market has the ability to sustain growth into the future as new supply becomes available.

With strong fundamentals and widespread global appeal, continued momentum will continue to contribute to the Dubai real estate investment by creating an abundance of opportunities for investment in new lifestyle-based, income-generating, and consumer-oriented residential properties.