DAMAC Properties stunned the Dubai real estate market by selling over AED 10 billion of property within hours of launching the DAMAC Islands. This incredible level of interest shows that there has been a huge increase in interest in Dubai among high-net-worth individuals and also indicates that people are increasingly looking for branded, lifestyle-oriented waterfront communities. Local and foreign buyers were both drawn to the amazing island living opportunity, which offers the most high-end lifestyle and exceptional levels of privacy available.
Located in a prime position close to Dubai Harbour and Palm Jebel Ali, the DAMAC Islands contain ultra-luxury villas, mansions and branded residences designed by some of the top design firms in the world. This initial rush of buyers also indicates that there is growing confidence in the Dubai luxury market due to the ongoing growth of property investment in Dubai and the overall progress being made in the luxury segment.

Why DAMAC Islands attracted AED 10 billion in hours?
The extraordinary response to DAMAC Islands was due to the unique combination of waterfront exclusivity, luxury master-planning, and elite brand partnerships. The limited number of shoreline (beachfront) villas, extensive layouts and private beachfront access drew buyers toward these unique elements of Dubai Properties, each of these factors serves to reinforce and enforce Dubai Properties' reputation of developing iconic Lifestyle Destinations.
Additionally, the rapid uptake of DAMAC Islands is attributed to Dubai's strong economic growth and tourism forecast and increased global demand for Off Plan Projects in Dubai. For many investors, DAMAC Islands offered the best combination of investment capital appreciation, Lifestyle Appeal, and Long-Term Potential as Dubai evolves into a new era Luxury Coastline.
Key highlights of DAMAC Islands' launch
Damac Islands: A Detailed Overview
Damac Islands is a visionary new master planned development being created by Damac Properties, and will consist of an exclusive collection of 4 and 5-bedroom townhomes and 6 and 7-bedroom ultra-luxury villas. The project aims to redefine real estate investment in Dubai and how people experience waterfront life by combining both beautiful natural landscapes and luxurious modern day amenities to provide residents with a complete immersion into their new waterfront lifestyles. The proximity to the existing, internationally acclaimed Sun City community offers the project exceptional connectivity and convenience while also retaining an extremely tranquil and reclusive atmosphere reminiscent of an island retreat.
The entire master community will be based around a variety of features such as sparkling clear lagoons, lush tropical landscape, and an overwhelming abundance of water. Inspired by some of the most beautiful island destinations in the world including the Maldives, Bora Bora, Seychelles, Hawaii, Bali, and Fiji, each cluster of homes have been carefully designed to feature unique architectural styles and distinct-natural themes.

Implications for Dubai's Real Estate Industry
One of the greatest indicators that Dubai has positioned itself as one of the most lucrative real estate markets in the world, particularly in the ultra-luxury waterfront sector, is that DAMAC Islands has attracted an incredible number of international investors. The successful launch of this development is also indicative of the continued momentum of Dubai's contemporary master plan and mega-developments to attract global capital.
Investors, especially ultra-high-net-worth families looking for an optimal long-term residence that balances privacy with the potential for appreciation, are demonstrating increased confidence in the Dubai real estate investment. Even traditional investors are experiencing an upward trend in prices due to the limited availability of developments on Dubai's waterfront.
A Shift Toward Waterfront & Branding
Luxury homebuyers worldwide are increasingly focused on resort lifestyle developments within the waterfront and branded development categories. With its combination of hospitality-driven living, wellness amenities, and vast beaches, Dubai is quickly becoming one of the premier locations to experience this lifestyle. DAMAC Islands will capitalize on this international momentum, making it a prime location for investors looking for properties for sale in Dubai in a property development environment like Miami, Monaco, and Maldives, thereby increasing Dubai's worldwide interest.
How DAMAC Islands Will Change How We Invest
The immediate sell-out of the community indicates that investment preference has shifted to a more exclusive type of master community based on the growing popularity of branded residences, hospitality and resort-style services. Today's investors will focus on:
The global trend toward ultra-luxury island living is replicating itself in the real estate market as the ultra-luxury island community continues to perform better than the traditional high-rise apartment building.

A New Future in Luxury Development for Dubai
DAMAC Properties' recent launch of the AED 10 billion (US$2.9 billion) development DAMAC Islands in Dubailand community marks an important milestone in the luxury development market for Dubai and demonstrates how Dubai will continue to evolve as an attractive destination for luxury property.
As interest in living on an island and owning exclusive waterfront real estate grows, developments such as DAMAC Islands will continue to alter the future demand pattern of Dubai properties for sale. With the combination of cutting-edge design, privacy and a unique location, DAMAC Islands has established itself as a major destination for luxury properties on the Dubai market and an indicator of the future direction of luxury development for Dubai.