The off-plan segment of Dubai’s real estate market has not only made waves locally but also registered considerable, positive, negative, and neutral sentiments among the global investor community, with 84% of investors favoring Dubai for making off-plan investments over other countries. These statistics are extracted from a Smarts Bricks study that surveyed more than 8,500 off-plan investors from various European, South Asian, GCC, African, American, and East Asian countries.
More than half of the survey respondents evaluated Dubai as “far more attractive”, while 32% considered it “somewhat more appealing”. The results convey that Dubai properties are not being viewed solely as speculative assets. They are instead increasingly being viewed as one of the parts of the established global real estate market. As far as Dubai real estate is concerned, the attractiveness stems from a combination of transaction volume growth, population surge, and international demand.

Off-Plan Sales Accounted for Most Transactions in H1
During the first half of 2026, Dubai witnessed 87,800 real estate transactions leading to AED291.7 billion of worth of transactions. The off-plan deals again were in the majority with 71% of the total transactions conducted in the same period. Another key demand determinant was the population growth, as about 121,000 people relocated to Dubai in the first half of 2026, thus enhancing the potential need for residential dwellings.
The key figures from the first half of 2026 include:
For every potential property investment in Dubai, the combination of population growth and strong off-plan business proves that the need for housing in Dubai is here to stay. That’s also why off-plan in Dubai remains one of the hottest segments of the market for both investors in Dubai and abroad.
Investor Motivations: Capital Growth Takes Priority
The leading reason for the interest in off-plan properties in Dubai has been capital growth.
Smart Bricks has reported the following:
The findings indicate that investors are looking into multiple factors and not only relying on capital appreciation to make their decisions. This is why buy off plan apartments in Dubai which are still in demand as the buyers have a chance to distribute their payments over the duration of construction. According to the research, off plan properties for sale in Dubai remain internationally popular among various groups of investors.
Prices Rise as Luxury Demand Holds Firm
According to new data, average prices of property in Dubai rose by 9% in the first half of 2026, supporting further stability for investors. In particular, the luxury section remained the strongest. The city recorded 296 transactions in residential property with a price tag of more than $10 million, amounting to $5.1 billion in total sales price.
Transactions in this ultra-luxury category added 16% year on year, and total sales price increased by 14%. Thus, the trend of buying luxury properties for sale continues providing opportunities for incoming investments. Nevertheless, when searching for the best residential projects in Dubai, investors should carefully analyze location aspects, prices, quality of implementation, and dates of completion rather than relying on statistics and trends of the market.
Exit Timing Influences Resale Profits
Smart Bricks provides a valuable contrast to the developments in investor expectations. The research assessed over 70,000 off-plan residences purchased straight from developers and flipped prior to the handover from 2009 to 2026. According to the statistics, the average resale produced a gross income of 9.1% after a mean holding period of 19 months. After the deduction of transaction costs of around 5%, the net profit turned out to be approximately 4.1%.
The timing impacts were as follows:
From the data above, it becomes observable that real estate investment Dubai should always be marked with the thorough examination of the entry price, holding period, and exit strategy. Furthermore, buying parties should try to assess properties for sale in Dubai individually rather than claiming that all projects would have similar returns.
Location A Key Influencing Factor for Returns
When it comes to how well properties perform once they are resold, location is one of the more obvious influences. The median price growth recorded in Tilal Al Ghaf was 24%, while both La Mer and City Walk have seen an increase of 22%. On the other hand Dubai Marina recorded just 5% and Sobha Hartland 2%.
This data suggests that various types of master-planned communities appear to have a more successful resale performance than older residential communities. The importance of location becomes even more relevant in case of off plan villa projects in Dubai. Similarly, it is important to consider whether the off plan townhouse for sale in Dubai would be successful depending on various factors such as community, delivery time, demand and resale market.
What Should Investors Gain from the Data
The Dubai real estate market heads into H2 2026 amid international investor confidence, but the Smart Bricks data tells that excitement does not entail coherent earnings. An investor preference of 84%, an off-plan share of 71%, a price growth of 9% and 121,000 new residents show the market is doing well. However, the difference between a 5.3% median profit from early exits and 18.7% from resales after handover indicates how much the entry time can matter.
For buyers working with a real estate company in Dubai, conducting project research is essential. Therefore, the city's off-plan market continues to be appealing internationally while the recent data indicates that successful investing is not merely about entering the market but also about choosing the appropriate project, location and exit strategy.
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