Dubai Luxury Off-Plan Home Sales Reach AED4.96bn As High-End Demand Accelerates

Jun 15, 2026
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In May 2026 the luxury residential market in Dubai continued its momentum, with developers booking AED4.96 billion worth of off-plan sales for properties priced greater than AED5 million. According to a separate analysis of the luxury market by Keturah using DXBinteract data, a total of 391 transactions took place during the month for luxury apartments and villas, averaging around 12 per day.

This level of performance indicates an increasing level of confidence by international investors in the Dubai properties and by high-networth individuals. It is also the continuation of solid growth within the Dubai real estate in general and the premium off plan residential segment in particular.

DubaiLuxuryOffPlanHomeSalesReachAED4.96bnInMay

Strong Monthly Performance for Luxury Off-Plan Market

Developers recorded nearly identical sales values within luxury apartments and luxury villas for the month of May.

Key market statistics include:

Total Luxury Off-Plan Sales: 4.96 Billion AED
Total Transactions: 391
Average Daily Sales: 12 homes
Average Transaction Value: 12.7 Million AED

Villa sales represented 2.51 Billion AED through 184 transactions and apartment sales represented 2.45 Billion AED through 207 transactions. These figures indicate sustained interest in off-plan in Dubai, as buyers continue to seek future-ready developments.
Demand continues for property investment in Dubai, especially from overseas investors increasingly attracted to long-term capital growth.

Talal M. Al Gaddah commented that this month's performance is equivalent to almost 400 homes over 1 Million GBP in value in London, or 1.36 Million USD each in New York - reinforcing that Dubai is gaining stature as a premier Luxury Residential Market globally.

Wealthy Buyers Continue to Pursue Luxury Villa Transactions

Luxury villas continue to produce the highest-value transactions, even with fewer transactions than apartments.

Villa Transaction Details:

184 villa transactions
Dubai villa transactions were valued at a total of AED 2.51 billion
60 transactions between AED 10 million and AED 20 million generated an estimated AED 834.2 million
23 transactions between AED 20 million and AED 50 million generated an estimated AED 746.3 million

Value concentration in the highest price ranges indicates that there is significant growth for this segment of the market and that buyers are increasingly interested in purchasing off-plan villas for sale in Dubai because they represent private, spacious living options with long-term occupancy potential. Demand for luxury villa in Dubai purchases continue to drive activity in the ultra-prime residential market.

Most Active Luxury Sector Remains Apartments

May marks the highest number of transactions, with 207 apartment sales this month.

Apartment Market Snapshot:

207 apartments traded
Total sales volumes = AED 2.45 billion
158 transactions in the AED 5-10 million bracket

Apartments continue to be a draw for investors and end-users wanting to own high-quality apartments in well-established communities. The demand for off-plan apartments for sale in Dubai remains strong due to flexible payment terms and access to new developments. Many purchasers are still looking for high-quality apartments in Dubai that offer both a lifestyle and an investment opportunity.

Luxury Market Is Changing Due To Buyer Preferences

According to Keturah's founder & CEO Talal M. Al Gaddah, luxury buyers are more discerning than ever when it comes to evaluating properties beyond traditional metrics such as price per square foot and proximity to amenities. Buyers today place a premium on wellness, environmental terms, privacy, livability and long-term value retention.

As buyer preferences have evolved, so too have their impact on the Dubai real estate market, as developers have begun offering more lifestyle oriented communities. In addition, more buyers are turning to real estate investment Dubai, due to increasing opportunities for sustainable long-term ownership.

Demand For Premium Developments Remains Strong

Keturah has two major developments currently in progress that align very well with shifting luxury buyer preferences.

Highlighted Projects:

Keturah Reserve: A AED 5.7 billion bio-living community located in Mohammed Bin Rashid City District 7.
The Ritz-Carlton Residences at Keturah Resort: A waterfront, wellness-certified living community located on Dubai Creek adjacent to the Ras Al Khor Wildlife Sanctuary.

Recent project successes indicate an increase in demand for the best residential projects in Dubai that offer wellness and lifestyle integration as priorities of buyers. In selecting properties for sale in Dubai, buyers continue to compare premium communities before making their final choice based on quality of living and long-term value appreciation through the years.

Luxury Buyers Are Widespread In Dubai

Luxury buyers are still showing interest in many established districts of Dubai such as: Dubai Hills Estate, Palm Jumeirah, Mohammed Bin Rashid City, Dubai Creek Harbour, and Jumeirah Bay Island due in large part to their premium positioning and potential for future growth.

In addition; the demand for property for rent in Dubai continues to be supported by population growth and the expansion of businesses. Many investors utilize one of the leading real estate company in Dubai when considering new opportunities in the luxury real estate segment.

Status of Dubai's Luxury Off-Plan Market

Dubai's luxury off-plan sales market saw AED4.96 billion in transactions recorded in May, demonstrating the scale of demand for premium residential real estate across Dubai. Many international investors are considering apartment for sale in Dubai as a more strategic way into the luxury residential property market. Dubai has completed 391 transactions with a price tag of more than AED 5 million, which shows that buyers are looking for lifestyle-oriented communities, quality developments and long-term value.

With new projects being launched by developers, and as more buyers are moving towards wellness-oriented living environments, Dubai's luxury off-plan sector will continue to perform strongly throughout the next three years and beyond.

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